Location and You- Checking In to Profitability

The thing with Location Based Service like Foursquare and Whrrl, is the thing with all social media marketing initiatives.  Most people don't consider how their customers are going to use it, how it will integrate with their business model, and how it will do the one thing we're all in business to do: MAKE MONEY.  That's why I was so excited to participate in a panel with John Kim, of Whrrl, to discuss how we did just that.

In a day filled with frustrating people who. while running LBS companies, could not articulate the ROI of marketing in the space, I was really happy to be in a panel that was doing just that.  Check out our presentation for the run-down on what Whrrl and Murphy USA have seen in terms of measurable ROI on location based networks.