STP Multipurpose Motor Treatment FTW #CBias #Engineluv

Recently, my newish Nissan Pathfinder has been getting less than it's previously stellar 24 mpg.  When I was asked to participate in a shopper study with STP, I literally jumped at the chance to find out if this stuff works.  I know people who use it reguarly, and swear by it.  But I've always been hesitant to buy some and stick it in my tank.

First of all, I'm not a car guy.  Key, ignition, oil change every 3,000 miles.  That sentence sums up the majority of my vehicular knowledge.



I mostly use premium gas, and I've never really understood when and where I would know it's time to use an engine treatment.  Is there a sound?  Will a light come on and say, "I need a little something extra today?"  It never happened.  But as I've watched my mpg dwindle recently, I've been thinking about what my engine might need BESIDES that oil change, that I haven't been giving it.
But logic prevailed.  My logic... which stated that I have no idea what most of these things do . . . and unless directed otherwise, I should probably get something that will treat and help multiple parts of my engine, instead of just the fuel injectors.I went to Walmart seeking out STP Treatment.  I figured there was just one.  Wow.  There were tons!  Different little bottles for cleaning all kinds of different things!  I was drawn to the fancier bottle designs, and almost ran away with the one below.

 



The STP Multipurpose Motor Treatment seemed to do everything I could want:

• Cleans Fuel Injectors


• Cleans intake valves


• stabilize fuel and oil (no idea what that means)


• Remove Moisture


• Lubricate


• other things that I don't understand

The product is easy to use, but I wavered awhile on exactly how much to put in the tank.   I have a 16 gallon tank, which was half full.  Do I put in enough for a full tank, or enough for the current amount of gasoline?  I just started pouring, and stopped with about half of the bottle empty.  I stared at my car and kept thinking there should be something else for me to do.  But nope - that's all I needed!

I have another older Sunfire, so I put the rest in there.  I had to pick up some Transmission Fluid for that car as well, since it's been leaking some.  Hopefully between the two new products, I can get a little more life out of it!



Tomorrow, I head out on a 5 hr road trip.  I'm really looking forward to seeing how STP impacts my engine's performance.  I'll update this post with my thoughts afterward!

 

You can check out more photos and thoughts from this experience on my Google+ Photo Gallery.

 

Also, if you're interested, STP is offering a coupon if you like their Facebook Page!  You should definitely check it out!

 

UPDATE:  After a total of nearly 12 hours on the road in the last 2 days, my MPG has gone from 18.7 back up to its previous average of 23.4!  I'll definitely be picking up STP again!

This shop has been compensated as part of a social shopper insights study for Collective Bias. #CBias  Opinions are my own.

ROI in Social Media: It Really Does Exist

I recently came across an article at CopyBlogger (a well respected site) entitled "There is No ROI In Social Media Marketing."  The article was written in the form of an extended conversation, but boils down to the following points:

• There is no ROI in Social Media


• There is no ROI in any marketing


• Asking for an ROI is like asking for ROI on email - you can't quantify it, but it clearly adds lots of value to the company, and would be a detriment if it was absent.