The first couple of days at SXSW have been pretty crazy. The very first panel I wanted to see was packed out, and I began to worry if this would be a theme for the rest of the conference. Luckily, most people are not actually here to work or learn, and most panel rooms are significantly larger than the grave mistake of a room that the Social Marketing panel was in on Friday.
I suppose it could also have something to do with the fact that no one was yet drunk.
For those of us who did attend to actually glean information from experts to take back and improve our careers with, there were some great panels to see. I've been really impressed by a couple of panels I've been to, especially the Content Strategy FTWsession today with Kristina Halvorson, and I'll be writing soon about how I'm implementing those ideas professionally . . . but for now, I will suffice with this list of things I've learned about SXSW.
Things I've learned about SXSW:
- If you want traffic, you need boobs, kittens, and top 10 lists (perhaps I should've made this a top 10 things I learned?)
Screenburn Arcade only has 2 booths with a game to play, and lots of people learning to draw half-naked ladies - for use in high-fantasy RPG's, one would assume- No one actually knows anything about how to make money blogging
- The most promising panels are the most likely to get distracted and talk about memes for 45 minutes
- Google Employees are arrogant know-it-alls with a god-complex
On a tangential note, Aloft Hotels have walls made from paper. Do Not Want.
Oh, and Capybaras are backseat drivers.
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